If you have to ask how much it costs

  • “The Brady’s are not starved for cash by any means.”
  • “I cannot take credit for it’s origin.”

I think I’ve finally found where all those missing apostrophes have gone. They’re being forced into servitude where they don’t belong.

  • To make the plural of a proper noun, just add s, no apostrophe needed: The Bradys. (If you write Brady’s, you mean Brady is — or you’re referring to something he possesses … say, Brady’s millions.)
  • To make a possessive of the pronoun it, just add s, no apostrophe needed: its origin. (If you write it’s, you mean it is or it has.)

Think of the apostrophe as a very expensive little piece of jewelry. You can’t afford it. The Bradys can afford it, but you can’t.

One thought on “If you have to ask how much it costs

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